The Creative & Marketing Services sector in India encompasses advertising, digital marketing, content creation, and branding. Driven by digital transformation and growing online audiences, the industry is a key driver of brand engagement.
Source: IAMAI Marketing Report, 2024
Industry Performance
Source: IAMAI Marketing Report, 2024
Source: Social Media Analytics Report, 2024
Source: IAMAI Marketing Report, 2024
Comparative Analysis
Source: Global Marketing Index, 2024
Source: Global Engagement Report, 2024
| Parameter | India | Global Average | Best-in-Class | India's Position |
|---|---|---|---|---|
| Digital Ad Spend (%) | 45.2 | 60.3 | 75.1 (USA) | 8th |
| Social Media Engagement (%) | 70.5 | 82.4 | 90.2 (UK) | 10th |
| Content Marketing ROI (%) | 35.7 | 50.1 | 65.4 (Germany) | 12th |
| Client Satisfaction Score | 8.3 | 8.7 | 9.2 (Canada) | 9th |
| Ad Tech Investment (% of Revenue) | 5.5 | 8.2 | 12.7 (USA) | 15th |
Source: Global Marketing Index, 2024
Forward Outlook
Source: IAMAI Marketing Report, 2024
Source: Marketing Risk Assessment, 2024
| Technology | Global Adoption | India Adoption |
|---|---|---|
| AI Advertising | 60% | 40% |
| Programmatic Ads | 75% | 50% |
| Analytics Tools | 85% | 65% |
| Social Media Tools | 90% | 80% |
| Content Platforms | 80% | 60% |
Source: Digital Marketing Index, 2024
Our Industry Solutions
| Client Type | Challenge | Solution | Results |
|---|---|---|---|
| E-commerce Brand | Low engagement | Social media campaign | 60% increase in engagement |
| Startup | Brand visibility | Influencer marketing | 80% reach growth |
| B2B Firm | Lead generation | Content strategy | 45% more leads |
Expert Consultation
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Industry Resources
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